Stede
Founder
Creative Direction
Branding & Fashion
History renewed. Hand-me-downs, antique thrift stores, and even your grandmother’s old quilts stained with coffee all have one thing
in common - the hand it lends itself towards fashion with a story. Stede aims to renew history and unearth the true purpose behind fashion in its own original way by creating functional and durable clothing the speaks to more than just an aesthetic. Collections will display and characterize the aesthetics and origins of various
towns and cities around the world. The first collection is the Rancho La Canada Collection — based on my hometown.
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All creative done by myself.
Direction, creation, and production.
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The way I design and the way I view design derives from history by creating designs that resonate with viewers of varying backgrounds and cultures; designs that tell a story and evoke a sense of nostalgia to everyone.
Whether through familiar motifs, vintage influences, or storytelling that transcends time, every detail is intentional. Crafted to bridge the gap between tradition and modernity, allowing people to see a piece of themselves.