Simplehuman
Art & Content Lead
Art Direction
Graphic & Content Production
Simplehuman is a home product design company that really hones in on their motto — tools for efficient living. Using creativity and innovation, Simplehuman creates products both aesthetically and functionally that help daily tasks become enjoyable; Simplehuman finds beauty in a task well done. Aside from graphic task via web and print, most of my time has been the ideation and creation of multiple photo and video campaigns to help rebrand the company in a more luxury manner. We have begun to create a new vision for Simplehuman that we can all be proud of.
Return to Works
All creative done collaboratively.
Direction, creation, and production.
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The way I design and the way I view design derives from history by creating designs that resonate with viewers of varying backgrounds and cultures; designs that tell a story and evoke a sense of nostalgia to everyone.
Whether through familiar motifs, vintage influences, or storytelling that transcends time, every detail is intentional. Crafted to bridge the gap between tradition and modernity, allowing people to see a piece of themselves.