Simplehuman

Art & Content Lead
Creative Ideation
Content ProductionFrom creative ideation, production, and direction, these photoshoots and campaigns were created to refresh Simplehuman’s social media and consumer facing presence from community UGC to a styled luxury identity. Simultaneously on project to reconstruct text treatment and all typography on Simplehuman’s website.


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Design Philosophy

The way I design and the way I view design derives from history by creating designs that resonate with viewers of varying backgrounds and cultures; designs that tell a story and evoke a sense of nostalgia to everyone. 


Whether through familiar motifs, vintage influences, or storytelling that transcends time, every detail is intentional. Crafted to bridge the gap between tradition and modernity, allowing people to see a piece of themselves.